Why Our Food?

Developed by leading pet nutritionists, our pet foods represent the finest dry pet foods on the market. All our own pet foods have been developed with leading experts in both dog and cat nutrition and made with only the finest raw materials.

Hypoallergenic & Super Premium

Our super premium range is hypoallergenic (formulated without wheat and wheat gluten) and therefore suitable for dogs and cats with sensitivities to these ingredients. The range comprises the very best nutrition for all sizes, lifestages and lifestyles of pet – however sensitive they may be. Our range is made in the UK, in Europe’s most advanced and environmentally sustainable pet food manufacturing facility which produces some of the world’s finest pet foods. We believe than you cannot find a better value dry pet food. Let your pet be the judge.

Any of the foods can be ordered through the website and delivered straight to your door.

• Top quality – best value

• Super premium hypoallergenic

• Range of sensitive and functional foods

• For all sizes and lifestages

Your pet’s health and happiness depends on you and the food you choose To stay healthy, active and happy dogs and cats, like humans, need a balanced diet containing a wide range of nutrients, made easily available in a balanced tasty pet food.

Protein

The type of protein, its source and digestibility are very important for pet health. Meat is the best source of protein for dogs and cats with a balance of amino acids from animals and plants for ideal performance. Once a protein is ingested it is broken down into the individual amino acids that are used as building blocks for healthy growth and repair of tissues (muscle definition and coat condition). Cats are carnivorous and require a higher level of protein in their diet compared to omnivorous dogs.

Oils & Fats

Oils and fats are needed in the diet to provide essential fatty acids (including Omega 3 and Omega 6) and energy. They are involved in many aspects of health including skin and coat condition, brain and eye health and reproduction.

Carbohydrates

Carbohydrates are a good source of energy in pet food, consisting of easily digestible starches and more complex carbohydrates such as cellulose (fibre). Potato, rice and peas are good sources, encouraging lower feed requirements and smaller, firmer stools.

Vitamins & Minerals

These are essential for the long term health of your pet. Vitamins are necessary for many of the body’s processes and they can act as antioxidants which help prevent ageing. Minerals are required for healthy bones, skin and overall cell function.

Functional Ingredients

These high performance ingredients are added to the diet for specific nutritional benefits.

• MOS & FOS: For gastrointestinal health and performance.

• Glucosamine, Chondroitin & MSM: Shown to promote the maintenance of joints.

• Yucca: Aids digestion and reduces faecal odours.

• Allergy-X®: A unique blend of herbs may help to alleviate “allergic signs such as itching, hair loss and mucky ears”.

• Verm-X®: A natural herbal product that may help to control internal parasites.